This is the snugable Sleep Well Teddy Bear Comforter, which is a 30cm square soother, and a soft toy suitable for babies, made by the German Teddy Bear maker Steiff.

He is made of super soft plush, cotton velvet and cotton jersey suitable for baby-soft skin, with embroidered features. Wears the Steiff button-in-ear with a yellow label and is machine washable at 30c. This Steiff product conforms to European safety standards, holding the CE symbol, complies with Oeko-Tex standard 100 and tested by Dekra.